These days, you have to #dobetter if you want to fill a bar — you can't just serve a dirty martini. Or, rather, you can serve the same dirty martini to both the 60-year-old crowd and to your average 23-year-old, but you need to serve it in a dimly lighted space, ideally with a secret entrance. Thus the speak-easy, a kind of establishment that makes classic bar patrons feel like they're watching a Ken Burns documentary and the current serial L.A. nightlifers feel like they've got a new reason to go out for drinks.
Written by Jenn Harris
Produced by David Lewis